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With cheaper rates will there be investment in mobile telephony?

In order to remove Brazil from the top of the ranking of countries with the most expensive tariffs in the world, according to ITU data, Anatel last week approved a proposal to reduce the values ??of cell phone calls between different operators.

According to the text of the standard, by 2019, the Mobile Phone Network Usage Compensation Amount should be reduced by more than 90%, from the current R $ 0.23 to R $ 0.02. Mobile Phone Network Usage Pay Value is the amount that mobile operators pay to use each other’s networks.

With the measure, Anatel expects the prices of calls between different operators to be closer to the prices charged for calls between users of the same operator and also from fixed to mobile, standardizing tariffs and creating an environment of greater competition.

Today, in order to save money, many Brazilians have several plans to take advantage of promotions from all operators, especially those that offer free calls between customers of the same operator. Soon, consumers will no longer have to use this subterfuge to save money.

Overall, the standard benefits consumers. However, Anatel should continue to press operators to make more investments in quality and infrastructure so as not to fall in the “win but not lead”.

The side effect that may result from this measure is the decline in quality of service – which is already suffering in large cities, especially at peak hours. Just today I watched a commercial from OI operator that offered unlimited calls at 10 cents a day, limited to 30 minutes. After 30 minutes the rate rises to $ 1.65. Well, in practice who can control if they spoke 30 minutes a day ?! Of course is the purpose of deceiving the consumer.

Has Anatel, which once prevented the newly fined TIM from launching a 50-cent promotion a day, will allow this 10-cent? The operator in question is a national leader of complaints in Procon, the main reason for claiming improper values.

Some packages offered promise to grant bonuses linked to the purchase of credits. Many consumers buy credits but are not subsidized. This mass estelionate has been occurring for months, under the tacit eye of the authorities of Anatel and prosecutors. When will the Brazilian consumer be treated with respect?

Meanwhile, in the USA, T-Mobile, the fourth largest operator in the country, in an unprecedented attitude, announces a test-drive for consumers to try the newly opened 4G service, for a week with chip activated in Iphone 5S. How long will we have to wait for one of our operators to have enough confidence in their own network to offer such a promotion? By the carriage floor, it won’t be soon.

Dane Avanzi is Vice President of Aerbras, Superintendent Director of the Avanzi Institute, Telecommunications Advocate, and author of the books “Digital Radiocommunication: Synergy and Productivity” and “How to Manage Projects”.

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